CFP: 41st Annual Macromarketing Conference Trinity College Dublin, July 2016

You are warmly invited to the 41st Macromarketing Conference in Dublin, 13-15 July 2016 with a Social and Critical Marketing track.

2016 is a significant year for Ireland, marking the centenary of the 1916 Easter Rising, the event that marked the country’s first step towards independence. This reminds of the risks and rewards of activism, and in the same spirit, the conference theme – Academic Activism – is timely and challenging.

Dublin is a city with a one thousand year history, steeped in heritage and with a genuine spirit of friendliness and hedonism. Small enough to walk around, yet containing some of the most delightful pubs, museums and parks in the world, Dublin is an ideal place to welcome you.

Hosted by the three leading Business Schools in Dublin, you will stay on the grounds of Trinity College, a 400-year old campus the the heart of Dublin city.

Important Dates:
Deadline for Abstract Submissions: 31st January 2016
Notification of Acceptance: 28th February 2016

Go raibh maith agaibh go léir,
Norah Campbell, Marius Claudy, Aidan O’Driscoll

Social marketing: Time to get Critical 
Christine Domegan (NUI Galway) and Gerard Hastings (University of Stirling)

Please submit extended abstracts/full papers for this track by email to Christine ( & Gerard (

Event Date: 

Wednesday, July 13, 2016 to Friday, July 15, 2016, 10 - 16