Powerful Conversations for Change 7th National Social Marketing Conference NUI Galway, December 10th 2015


Building upon the success of individual level behaviour change interventions, Powerful Conversations for Change looks at the broadening body of systems-thinking and innovative insights which recognises the need to integrate individual interventions with community and policy level campaigns. A systems approach to social change recognises “society-wide involvement in and engagement with health and wellbeing promotion and improvement” (HI, 2014, p.9).

 This 7th National Social Marketing Conference, Powerful Conversations for Change,  brings leaders and researchers in health and sustainable community change in public and voluntary sectors together with world renowned social marketing experts, Professor Sharyn Rundle-Thiele, Australia and Professor Sally Dibb, UK. This conference will explore systems-led far reaching social change which collectively views shared societal problems and looks for collective action.

The Programme for the day is outlined below: 


Time                           Schedule

09.30 – 10.00           Registration, Tea and Coffee

10.00 - 10.15am      Conference Opening and Welcome Address 

10.15 - 11.15am      Professor Sharyn Rundle-Thiele

                                   Playing to win: Enhancing social marketing's effectiveness

11.15 – 11.45am     Networking, Tea and Coffee

11.45 – 12.45pm    Professor Sally Dibb

                                 Making clothing ownership and use more  sustainable                                   

12.45 – 1.45pm     Light Networking Lunch

1.45 – 3.45pm       Dr. Patricia McHugh, NUI Galway

                                 Healthy Blue Spaces- Changing Values for Social Transformation

                                  Dr. Christine Fitzgerald, NUIG

                           Healthy Communities- Community Involvement and Participation for Change

                                     Dr. Sinead Duane, NUIG

                                    Social Media- Healthy Apps, Facebook and Games for Change

3.45 – 4.00pm          Panel Discussion and Conference Closing Plenary


Early bird(Before Dec 1st) tickets cost €99 or €120 for late registration (after Dec1st) . You can register for the event here.