Building upon the success of individual level behaviour change interventions, Powerful Conversations for Change looks at the broadening body of systems-thinking and innovative insights which recognises the need to integrate individual interventions with community and policy level campaigns. A systems approach to social change recognises “society-wide involvement in and engagement with health and wellbeing promotion and improvement” (HI, 2014, p.9).
This 7th National Social Marketing Conference, Powerful Conversations for Change, brings leaders and researchers in health and sustainable community change in public and voluntary sectors together with world renowned social marketing experts, Professor Sharyn Rundle-Thiele, Australia and Professor Sally Dibb, UK. This conference will explore systems-led far reaching social change which collectively views shared societal problems and looks for collective action.
The Programme for the day is outlined below:Programme
09.30 – 10.00 Registration, Tea and Coffee
10.00 - 10.15am Conference Opening and Welcome Address
10.15 - 11.15am Professor Sharyn Rundle-Thiele
Playing to win: Enhancing social marketing's effectiveness
11.15 – 11.45am Networking, Tea and Coffee
11.45 – 12.45pm Professor Sally Dibb
Making clothing ownership and use more sustainable
12.45 – 1.45pm Light Networking Lunch
1.45 – 3.45pm Dr. Patricia McHugh, NUI Galway
Healthy Blue Spaces- Changing Values for Social Transformation
Dr. Christine Fitzgerald, NUIG
Healthy Communities- Community Involvement and Participation for Change
Dr. Sinead Duane, NUIG
Social Media- Healthy Apps, Facebook and Games for Change
3.45 – 4.00pm Panel Discussion and Conference Closing Plenary
Early bird(Before Dec 1st) tickets cost €99 or €120 for late registration (after Dec1st) . You can register for the event here.